DAIRY CAN HELP
We shot a couple spots for Dairy Farmers of America focused on how various dairy products (like butter and cheese) can be made sustainably on dairy farms across the USA.
Each features a real dairy farmer and the Nerd Herd - DFA’s team of sustainability experts. 🧈 Butter focuses on carbon capture technology & 🧀 Cheese focuses on solar energy produced on the farm.
The spots garnered over 560+million impressions, raising overall DFA brand awareness, increasing interest in their sustainability practices. 80% of viewers felt better about consuming dairy products. 🧈🧀🥛🧁🍦
Check out the spots below, or see the case study at the bottom.
DAIRY CAN HELP: BUTTER :30
DAIRY CAN HELP: CHEESE :30
Fun fact: it was November and 10*F outside when we filmed this spot. Not the best day to put a Scientist in a cold bubbling jacuzzi 🥶 or have a cheese fondue fountain in the field.
DAIRY CAN HELP: case study
