I 🤍 midjourney (and gen ai)
here’s a little bit of process:
My copywriter and I had to come up with a concept for a new vaccine that Elanco was introducing for their cattle. And the brief in a nutshell stated that the cow doesn’t get any of the negative side-effects, so you (the rancher) should feel good about administering the vaccine, and the cow feels good too. I love working with AI to bring concepts to life, it is so versatile especially when there is zero budget to shoot anything.
And Midjourney to me is unmatched (btw I’m excited to explore SORA).
Below are the winners aaand the rejects … just want to show off my AI skills 😉
REJECT #1: I love what Midjourney can spit out it’s pure magic. this idea was all about ‘rest easy’ knowing that you’re helping the cattle feel better
REJECT #2: and my personal favorite, a cinematic approach, inspired by Turkish baths, of course. I think this was a little too much for them :)
REJECT #3: these cows are feeling good for sure…
THE CHOSEN ONE: because who doesn’t love a baby cow chilling in a hammock!
IN MOTION: I took the chosen artwork (above) and generated some background grass to match the look & feel and prompted Runway AI to add specific motion so we could animate the creative. It takes some tinkering of sure, but not bad?
PS the video link actually contains additional videos we made with AI for some other vaccines, if you’re curious