Stay Wicked. Be Kind.
Wicked potent. Small batch. Made in Oregon.
The Packaging:
Of a Wicked, potent, nature. Inspired by the PNW. The product line launched with two types of CBD oil and a water soluble Nano (the high tech stuff) which quickly became the best seller.
UV glass for bottles (slows the breakdown of the product) while keeping it fresh. Holographic labels with a matte finish - they glow in different lighting which makes them wicked cool.
*Wicked Wedges were born a little later (click here to check those out).
Ambassadors
Bringing on chill vibes & good times.
In the summer of 2020 we brought in some old friends to rep the merch that WK was about to release. While we had to keep WK and WK Wellness separate (because of regulation/legal reasons), we thought it was a good idea to include them in our CBD Wellness project because they could really use the products. Sharing is caring.
So Nic & Tim (our pro ski team) got a social playbook and a bunch of CBD product to toy around with. They were in the process of shooting an adventure film that winter season, which included a lot of travel and scenery. We got a lot of behind the scenes action content that they would also post and reshare.
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#STAYWICKEDBEKIND
WKW’s products are mostly made with Nano CBD, which allows it to mix into things. Wicked Mocktails - a Series with a Twist became a thing. Then I brought in some chill, slow motion nature videos, to help people unwind and calm down. We even did a ‘CBD and Apres Ski’ thing.
In the summer the mocktails turned into Wicked Nano Pops - frozen CBD treats, which became popular at events.
In the meantime we worked on launching Wicked Wedges.
Wicked Wedges
Product development + The Drop
Shop + Learn
The Website
*I recently made some color changes, so you can view the older version below or check out the updated take @ wickedkindwellness.com
Home page: Featured Product.
Features: Monthly Wellness article & how to use the product. These get shared via subscriber email and social.
Shop product from wellness article.
Wicked Mocktails are a series on social, that we decided to also toss on the website, for inspo. It also helps search engines find the products.
Nano infused mocktails.
Various mocktails: Summer edition.
Various mocktails.
Various Nano infused cocktails, this one features Wicked Wedges.
Shop gummies.
In more detail.
@WickedKindWellness