dairy farmers of america

Serious About Sustainability

Because while the dairy farmer is working around the clock, we brought in an extra talent to tell you about the sustainable practices on DFA farms. In this campaign we concentrated on water recycling by bringing in a real Hollywood actor; harnessing solar power as captured by a painter, and utilization of LED lights to save energy as sang by a songwriter/performer.

actor : 30

some social

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painter : 30

some social

We also created an interactive experience ‘paint by numbers' style as a page takeover where people could paint their own Picture of Sustainability and also watch our video (click through below)

We created an interactive experience 'Paint by Numbers' style as a page takeover where people could paint their own Picture of Sustainability and also watch our video.
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singer : 30

PS We shot some really fun social content for this portion of the campaign: will upload at some point.

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