salad and go:
taste the obsession
Salad and Go is revolutionizing fast food by providing nutritious salads (& burritos & fresh lemonades) through a drive-thru experience. Our team recognized that there was so much love for them on social media, and that people were posting the craziest content, so we created Taste the Obsession as a fun campaign to get people to come check it out for themselves.
If you haven’t had Salad and Go, you’re missing out.
SOME FUN SOCIAL CONTENT
last thing…
Salad and Go has an orange fork in its logo, and they give you orange forks with your order. So we wanted to turn the orange fork into an iconic symbol for the brand. Something that’s recognizable by everyone, and we also wanted to get people through the drive-thru.
Our team pitched them this electric truck that would drive around their home city of Phoenix, and if people follow the fork (through the drive thru) they could win free salad. Not sure if they ever did it, but they should.