We typically do two big shoots a year with Vanity Fair, and collaborate with some great photographers and our super talented social team. We capture a ton of great photography, behind the scenes content, reels, along with directing B-roll video to use for their social content- it’s a very busy couple days on set, shooting several collections at a time.

This particular shoot was my favorite because so much planning went into our vision, and so much goodness truly fell into place. I worked with a total dream team, the property in LA was designed by Frank Lloyd Wright’s nephew (so cool!), and the wonderful Liz Von Hoene helped us bring it to life by capturing these magnetic women in their environment.

What’s even more impressive is that we turned that B-roll into some wonderful OLVs to introduce VF’s Effortless collection.

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